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Choosing the Right Data for a Strong Grant Application


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When it comes to writing a grant proposal, one of the most common mistakes applicants make is including too much data or the wrong data. Reviewers are not looking for a list of every statistic you can find. They want carefully selected, relevant information that proves both the need for your program and the impact it will have. Choosing the right data can set your application apart and build trust with funders.


Why Data Matters

Funders want confidence that their dollars are going to address a real, pressing need. Data provides the evidence to support your story. It shows you have done your homework, understand your community, and can measure progress. Without it, your proposal risks sounding anecdotal or vague.


Three Questions to Guide Data Selection

  1. Does this data demonstrate need?Your first priority is to demonstrate that your program is addressing a real problem. Look for data that highlights gaps, disparities, or challenges in your target population. Local statistics are often stronger than national averages because they make the issue specific to your community.

  2. Is this data current and credible?Funders will take your proposal more seriously if the data is reliable and up to date. Avoid sources older than three years unless it is the most recent available. Use reputable sources such as government reports, peer-reviewed studies, or respected nonprofit agencies.

  3. Does this data connect directly to your solution?Not all interesting data is relevant. Choose information that ties back to your program’s outcomes. For example, if you are applying for a grant to expand prenatal care access, statistics about maternal mortality, prenatal visit rates, and local provider shortages are directly relevant. Broader statistics about general healthcare access may dilute your case.


Balancing Quantitative and Qualitative Data

Numbers are powerful, but they are even stronger when paired with human stories. Consider including short quotes from community members, case studies, or survey results alongside your statistics. This balance helps funders connect emotionally as well as intellectually.


Where to Find the Right Data

  • Local sources: health departments, school districts, chambers of commerce, or community surveys

  • National databases: Census Bureau, CDC, Bureau of Labor Statistics

  • Peer-reviewed research: university studies, professional associations, journals

  • Your own organization: program records, client surveys, outcome tracking


Final Thoughts

Strong data does not overwhelm, it illuminates. By carefully selecting the most relevant, credible, and timely information, you can make a clear, compelling case for why your program deserves funding. The right data tells the story of both the need in your community and the impact your program will make.


 
 
 
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